Follow us on the social networks

picture picture picture

Helping your business in the new digital economy.

Discover how to grow your profit

Engaging your audience

September 2011 Emergination in Action

Quotable quote:  don't you wish there was a knob on the TV to turn up the intelligence? There's one marked brightness but it doesn't seem to work.  

Eugene Gallagher

The Demise of Television.....

Recently I was working on a project and decided to have some lunch in front of the news for a break. As I flicked between the channels I was appalled to discover that the only Australian content was parliamentary question time. Even the commercials were largely overseas-based with Australian voice-overs. It reinforced for me how fast traditional media was declining, and how dramatically we can expect now central entertainment areas to be vastly different once internet connected television is mainstream.

<..means you must build an engaged audience

The Resources Roadhouse is a website dedicated to emerging and established companies in the growing Australian resources sector. It is the brainchild of the experienced mining journalist Wally Graham backed up a team of great writers. Emergination has helped from the with digital strategy, design and delivery with our Online Business System.

Wally has experienced consistent and substantial growth in readership since the site was created in April this year. Growth in readership has been from 360 visits and 2585 page views in April (a great result for any new website) to 5785 visitors and over 12486 page views in August. Readership is now in 60 countries, with largest audiences in Australia, Japan and the US.

How has he done this?

This has all been around creating and disseminating quality and very current content that gets behind the facade. Great content leads to growing readership and a high pass on readership factor.

An important factor is the tone of voice used. There is plenty of good humour, and useful insight which is a mile away from carefully polished corporate profile pieces.

Wally says, "starting off as a total website luddite, I've now been able to generate a huge volume of traffic to my site that has exceeded my expectations for such a small time. I've also got a clear idea of the path to keep people beating a path to The Roadhouse each week..."

Readers want a pragmatic insight into what these emerging businesses are really up to - and Wally provides that in spades. If you want to see an example of how to do it well (and also get some great insight into the innovation in Australia's resources sector) I recommend that you sign up for his free weekly email at

The Takeaways for You
Many businesses are now looking to e-mail newsletters as a means of keeping in touch with their busy clients (and we are no exception). In addition some are putting solid effort into creating great content for their company or personal blog.

Whilst the Resources Roadhouse writing style may not be exactly appropriate to your business, the principles of writing engaging and interesting content certainly are.

I hope you've found this newsletter useful! Until next time, keep fit!

Kind regards,

Justin Davies & the Emergination Team
Level 1
182 St Georges Tce
Perth, Western Australia 6000

More Goodies:
Get a FREE 30 Day Trial of the Emergination Online Business System to help grow your business - content management, email marketing, crm, secure customer areas and much more...

Find out about Pressroom - and create Social Media Optimised press releases that achieve outstanding SEO results

Listen to Justin Davies discussing Cloud Computing and SaaS Solutions with International Business Speaker, Tom Murrell

Check out recent presentations from Justin Davies at Slideshare

Listen to the Cloud Computing podcast, with Dr Michael Harries, CTO of Citrix Labs Australia being interviewed by Justin Davies

Listen to Justin Davies being interviewed by Tom Murrell on marketing innovation at the
The Smell of Good Business blog

Try Saasu - easy online accounting. Free trial with 20 transactions per month.
If you do not wish to hear from us any further, please {tag_unsubscribe}.

Copyright © 2010, 2011. All Rights Reserved.

Latest News

Cut Through the Noise with Social Media Tracking and Content Curation Tools26-Jan-2018

With information being generated at a phenomenal rate, it’s easy for your content to get lost in the crowd. Fortunately, platforms such as Buzzs..

Getting Your Business Investment Ready14-Jun-2017

investment ready Justin Davies, Emergination with Tanja Coyne, Business Station Getting Your Business Investment Ready On the 13th of Jun..

The Timelog - Get Another Hour Out of Each and Every Day03-May-2017

We use a multiple of tools to determine our effectiveness and try different types of software to improve and track our processes. This simp..

Twitter Feed