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Nubax campaign launched


Ever experienced back pain? 

Well, Nubax has just launched a new campaign to assist people that suffer back pain, with their product the Nubax Trio which has been developed to help people that suffer with back pain. Emergination is working with Nubax with the design and implementation of their digital strategy to compliment offline activity. The first part of this digital strategy has been the development of a specific site on the product at

This sales letter style of site is focussed on succinctly providing all of the information needed by a prospective customer to understand how the Nubax works, and how others have experienced the product. A 30 day money back guarantee, testimonials from customers for whom the Nubax Trio has really changed their life, and independent Health professionals commenting on the product are key elements in the campaign. This information is primarily demonstrated with Utube videos embedded into the site, which also adds a search engine optimisation benefit.

The client is notified by email of new orders coming in and can elect to receive the notifications via email.

The existing client site at has been set up inside our online business system to allow updating of pages, manage emails, enquiries via webforms and payments.

In the near future, the corporate website will be refreshed but delivered using this online business system.

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