Follow us on the social networks

picture picture picture

Helping your business in the new digital economy.

Discover how to grow your profit

Social media elections

August 2010 Emergination in Action

Thank you for taking the time to read Emergination in Action. If you prefer not to receive these monthly email updates you can unsubscribe below.

Quotable quote:  No part of the education of a politician is more indispensable than the fighting of elections. Winston Churchill

The Parliament is well, hung....

At the time of writing Australia is in the unique position of having a hung parliament.

During the course of the election we have seen an enormous amount of media coverage and analysis in relation to the appeal of the two major parties to the electorate. A number of things that stood out in this election, the first of which has been and to reflect very bold viral campaign developed in response to a competition on Q and A to encourage young voters. 

Appearing on Youtube Tony Vs Julia  superimposes the heads of Julia Gillard and Tony Abbott on top of characters from action movies. Julia and Tony seek to destroy each other, yet there is some unresolved sexual tension that appears to mimic real-life.

The call to action is to have your say in what might be one of the most action packed elections of all time. Terrific stuff....

However the actual political campaign has been an astonishingly negative series of attacks around policies centred around the middle ground, leaving a very dissatisfied community.

This election has seen in some quarters audience participation like never before thanks to social media, and in particular Twitter. A search on the hash tags #ausvotes #Qanda (just type these into Google) as well as various politicians twitter pages such as @turnbillmalcolm  @TonyAbbottMHR @JuliaGillard and monitoring services such as demonstrates the huge volume of online commentary around this election. Take a look at TweetMP  to see how active politicians are.

If you have been watching Q and A you will have seen the tweets appearing at the base of the screen during the shows. Whilst this has been annoying to some, who has been in terrific source of interaction and as a result compelling viewing for many in the Twitter community.

As Bill Clinton once stated,  "the people have spoken, we now need to understand what they said".  It seems to me that we have seen the strongest indication yet of the mounting resentment towards the nature of today's politics including the aggressive manner in which politicians treat each other, particularly during question time that seems to be so out of kilter with the expectations of those people who politicians seek to serve.

So, you may be asking what has this to do with helping you use social media in your business?

As much as anything it is about understanding. If you know where people who use social media tools are most engaged it helps you determine where it may fit in your Digital Strategy. In much the same way as search engine optimisation is vital to create Google space, Twitter and social media are all about tapping in and contributing to conversations whether it be positive or negative ones and this can have a large pass on effect.

What should you do
The first thing to do is dip a toe in the water. This may include setting up a Twitter account, setting up a Facebook page, improving and becoming much more interactive with Linked In and in particular be focused on what you publish being related to your area of expertise.

For example, a colleague of mine uses Twitter to advertise IT jobs. He is now substantially reducing his cost of advertising those same jobs on Seek and achieving good results.

If you need help to get started you can sign up for our Social Media Kickstart package, where we take care of this for you.

I hope you've found this newsletter useful! Until next time, keep fit!

Kind regards,

Justin Davies & the Emergination Team
Level 1
182 St Georges Tce
Perth, Western Australia 6065

Get a FREE 30 Day Trial of the Emergination Online Business System to help grow your business - content management, email marketing, crm, secure customer areas and much more...

Check out recent presentations from Justin Davies at Slideshare

Listen to the Cloud Computing podcast, with Dr Michael Harries, CTO of Citrix Labs Australia being interviewed by Justin Davies

Listen to Justin Davies being interviewed by Tom Murrell at the
The Smell of Good Business blog

Try Saasu - easy online accounting. Free trial with 20 transactions per month.

Copyright © 2010. All Rights Reserved.

Latest News

Cut Through the Noise with Social Media Tracking and Content Curation Tools26-Jan-2018

With information being generated at a phenomenal rate, it’s easy for your content to get lost in the crowd. Fortunately, platforms such as Buzzs..

Getting Your Business Investment Ready14-Jun-2017

investment ready Justin Davies, Emergination with Tanja Coyne, Business Station Getting Your Business Investment Ready On the 13th of Jun..

The Timelog - Get Another Hour Out of Each and Every Day03-May-2017

We use a multiple of tools to determine our effectiveness and try different types of software to improve and track our processes. This simp..

Twitter Feed