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The Rise of Collaborative Commerce

28-Apr-2010
April 2010 Emergination in Action

The Rise of Collaborative Commerce


Quotable quote: "Knowledge has to be improved, challenged, and increased constantly, or it vanishes." Peter Drucker

In relatively recent times - the last 100 years or so - business management has taken to military analogies in terms of the way a business competes. Precision, discipline and campaigns.


So What Does "The Art of War" Have to Do With Collaborative Commerce?

It is all about gathering intelligence and keeping it current.

Relevance to You and Your Business
Collaboration tools such as Sharepoint, blogs, wiki's, project workspaces and social media provide an opportunity to create a living resource -  an enormous amount of useful competitive information.

This can be used for efficiency - to ensure that the same information isn't sought over and over again - and more so, to be effective in execution.

It does require a mindshift however,  a good focus on the required outcomes, and an understanding that in charting new waters unknown opportunities will present.

Where to Start?

It depends on the organisation - the larger the organisation, the more thinking that is required. At whatever level, top management commitment is essential. There is no point promoting social technologies and process if legitimate access to Linked In and Facebook are banned in the business.

Communication must be two way.

What Should You Do

  • Consider a seminar on Enterprise 2.0 and collaborative tools for your team
  • Read up on case studies and information how the technologies have been successfully applied
  • Find the champions within your business that will foster the innovation
  • Talk with your customers and suppliers to identify ways of working together and sharing information to vastly improve the way you work together

If you would like to run a seminar for your team, please contact us to see how we can help you.

I hope you've found this newsletter useful! Until next month, keep fit!

Kind regards,

Justin Davies & the Emergination Team
Level 1
182 St Georges Tce
Perth, Western Australia 6065

PS: If, like me, you have ever suffered back pain, you might like to try a product from one of my clients, Nubax. I use it every day and have found it terrific.




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