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October 2009 Emergination in Action


Thank you for taking the time to read Emergination in Action.

Quotable quote: “The function of good software is to make the complex appear to be simple.” Grady Booch

The Rise and Rise of Cloud Computing
Recently we have started to see an enormous amount of discussion on "Cloud Computing", and that is what this edition of Emergination in Action is about. There is also a free podcast on Cloud Computing available at the Emergination website.

The Takeaway
Cloud Computing offers the potential for businesses - particularly small and medium sized business - to substantially reduce their IT costs, and increase the flexibility in providing software applications to their staff.

Read on to understand why...

A Definition of Cloud Computing
So what is it? I'm not a fan of wikipedia's definition so I have created my own:

Cloud computing is internet technologies that provides software and storage as a service without needing the knowledge of how to create and operate  the infrastructure that supports it.

Information is securely stored on servers available via the internet and available securely from any computer at any location.

If I haven't lost you yet... then let me explain it a bit further. Some people refer to this as software as a service or saas, some call it grid  computing.

Whatever you may call it, let's look at some of the practical ways in which Cloud Computing saves money:
  • Don't buy Microsoft Office software. Use Google Docs, or another hosted solution like Zoho instead
  • Don't buy Microsoft Exchange, use Google Mail or a hosted solution like Zimbra Mail
  • Don't buy a file server to put it all on. Use a service like DropBox instead
  • Don't buy MYOB and then worry about how to get your accountant access to you files. Get Saasu instead - great online accounting software (I swear by it)
  • Don't use lots of spreadsheets for timesheets. Use 88miles instead. Links to Saasu for easy billing
  • Don't buy expensive desktop or laptop computers - buy an inexpensive one and use cloud services for everything
  • Don't buy expensive collaboration software. Get tools like Cubetree, Jive or Mediawiki instead
  • Don't buy local CRM software, consider Salesforce or SugarCRM instead
  • Don't put in expensive phone lines, use VOIP such as Skype instead
How much can a business save? Plenty! A file server with backup tapes or drives can cost in excess of $10,000 and the software per machine will run to at least $500 per machine. Plus there is the support costs - the people costs are the largest. Google Apps for business can be as low as $900 per annum for 10 users. Buy software as you use it and don't pay for it when you don't.

What is a Private Cloud?
There are effective examples of private clouds. Those familiar with Citrix see how effective this can be - low end computers can be used with all of the server power being used to take care of the processing. Hassle free, and you can continue to use Microsoft or other network applications as you wish.

So what should you do?
  • be aware that a lot of changes are coming into the cloud computing arena. Gartner has identified Cloud Computing as a hot technology area and one to watch out for
  • consider giving some solutions a try in different parts of your business
  • look at where the cost savings can be made
Cloud Computing can be part of a strategy to get your business to operate better than your competition.

Emergination has partnerships with providers of cloud solutions - from Google Apps, to collaboration tools such as Jive or Cubetree, as well as our online business solution. Please contact us to see how we can help you.

I hope you've found this newsletter useful! Until next month, keep fit!

Kind regards,

Justin Davies & the Emergination Team
Level 1
182 St Georges Tce 
Perth, Western Australia 6065

Want to share the information?

Find out about the Emergination Online Business System to grow your business online

Listen to the Cloud Computing podcast, with Dr Michael Harries, CTO of Citrix Labs Australia being interviewed by Justin Davies

Listen to Justin Davies being interviewed by Tom Murrell at the
The Smell of Good Business blog
Past newsletter topics:
September - Making Money Whilst You Sleep

August - The Importance of Thinking About Google Space First

July - The Demise of the Yellow Pages and What You Should Do About It

Contact Details:
Need help?
Contact Emergination
m: 0414 567 638
Skype: justinkdavies
Linked In:
Twitter: justinkdavies

What I am reading:

Copyright © 2009. All Rights Reserved.

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