About Us
Here’s how we can help
Our Why
We help business leaders focus and grow their companies. We love helping our clients develop an exciting vision for their business, plus helping them develop and execute the plans to bring that vision to life. We believe that great companies build exciting futures for all who work with them, within them and lead them.
Our How
We work with our clients with a proven strategic planning process, plus business coaching and implementation support. We work together to provide clarity in direction, build momentum, improve sales and marketing, and grow stronger businesses.
What We Do
Strategic planning, business advisory, business coaching, mentoring and implementation support. Our expertise is supported by 30 years of experience, an extensive network of expertise, as well as unique resources, training, and technology to rapidly put your business on the path to success.
Unique Selling Proposition
Emergination provides practical business coaching and advice, and sales and marketing expertise, lean startup and innovation expertise gained from both sides of the table (as a business coach and advisor and as a CEO / director) to help you focus and grow your business.
Capability
Experienced in more effectively connecting businesses to their markets through more effective sales and marketing strategy and execution. Extensive experience in B2B markets, working with technology companies, engineers, in industrial as well as health care, logistics, and financial services.
Our Capacity
Our team, plus our process and scalable online technology system, provides the capacity to support businesses effectively.
MISSION AND VALUES
We are committed to long term and valued business relationships with our clients and partners. We help by applying our expertise to create clarity in direction, a clear strategic plan and implementation help to realise the plan to create value for your business.
Our Values:
Value to others is our primary guide
Growth mindset
Pragmatic and practical
Simple trumps complex:
simplicity is powerful in times of uncertainty
Don’t let perfect be the enemy of good
Authentic – we call as we see it with people we care about
We work people we like, trust and respect (who pass the BBQ test)
Show the service standard that you want people to adopt
Have fun (we are here only once), celebrate wins
Justin Davies – Managing Director
GAICD, B Bus Marketing and Communications
Justin is an advisor, business mentor and facilitator. Justin is passionate about how the right combination of business, marketing and digital strategy can effectively and significantly grow businesses.
Justin has a unique blend of strategy, marketing and digital expertise. In addition to helping many SME business owners and leaders through Emergination, he co-founded a technology company Prezentt.com, was a CEO in the commercialisation of technology of two companies, as well as VP Marketing for another.
He has successfully run a software development company, winning business in excess of $20 million and managed individual programs of software development and strategic work in excess of $10 million. Prior to these roles, he was an Account Director in the advertising industry working with major brands such as RACWA, ANZ and Bankwest.
He is an experienced public speaker and understands how to apply smart strategic marketing and digital innovation within business. He is particularly strong at grasping concepts quickly and in turn communicating those concepts effectively.
Justin has successfully served as a director of 4 companies, 3 of which have been in non-executive roles and is a graduate of the AICD Company Directors Course. He is a non-executive Director of GolfWA.
Pauline Fos – Marketing Coordinator
Bachelor of Science in Entrepreneurship
Pauline joined the Emergination team in 2020. In conjunction with Justin, she provides support for Emergination clients and projects that define and realise strategies for business growth. This involves developing workshops and assisting in the development of reports. She manages the marketing activities for Emergination and some Emergination clients.
With a professional background as a Financial Advisor and Property Consultant, Pauline is highly trained in marketing and sales with financial literacy about property and investments.
She has experience in negotiation and sales presentations.