With information being generated at a phenomenal rate, it’s easy for your content to get lost in the crowd. Fortunately, platforms such as Buzzsumo can help you navigate through the content marketing maze. It’s a place where you can conduct content research, see what’s trending and identify who the influencers are. You can even measure the impact of your own content across different social media channels.

Why use social media tracking and content curation tools?

Managing a business takes time. You don’t want to spend valuable time sifting through content and manually tracking your social media efforts. This is where social media tracking and content curation tools can help. It brings you relevant insights on demand. You can use these tools to identify trending topics in your industry or source inspiration for your content. Minimising the time and effort needed to implement your content strategy will ensure it remains consistent and sustainable in the long term.

Social media and content marketing can be valuable strategy that positions your brand as a leader in the industry. It builds trust and authority when your audience looks to your brand for information. Whether it’s creating original content or sharing someone else’s, you’ll need effective tools to help you. You’ll be equipped to gauge the popularity of your content and see which networks are most effective. Content creation becomes an informed process that is aligned with both your audience’s needs and your business objectives.

Popular tools for social media tracking and content curation

There are many different tools available to assist with your social media and content marketing. Some focus on helping businesses create content, while others assist in distributing content and measuring effectiveness. Here are several popular tools you can consider for your business. The options are vast and this list is by no means exhaustive.

Buzzsumo – $0 to $299+ per month

  • Identify popular content being shared by influencers.
  • Identify and follow influencers. Filter by topic, location, level of engagement and authority.
  • Track your competitors and see what is working for them in terms of shared content.
  • Conduct research on keywords, backlinks, webpages and domains.
  • Assess the effectiveness of your content on different social networks.

Pitchbox – customised pricing on application

  • A content marketing platform that lets you search for influencers.
  • Create customized emails for reaching out to influencers.
  • Automate follow-ups and track progress.

Sprout Social – $99 to $279 per month

  • Manage social media channels and keep track of conversations.
  • Manage your content calendar.
  • Social media analysis and reporting show you how successful your campaigns are.
  • Great for curating and sharing content.
  • Better streamline publishing workflows.
  • Commendable social CRM and help desk features.

Hootsuite – $19 to $599 per month

  • Executes social media strategies to multiple social media platforms.
  • Features social media monitoring which includes social measurement, sentiment scoring, influencer identification, social reporting, and social listening.
  • Social management of analytics, sharing, campaigns, ads, engagement, and brand safety.
  • Strong social media management for multiple channels.
  • Useful for content promotion on social media.
  • The best alternative for Oktopost.
  • One-stop-shop for integrating social media platforms


Scoop.it – $0 to $79+ per month

  • Content curation is ideal for small and medium businesses.
  • An invaluable tool for discovering, sharing and storing great content.
  • Good customer support with a stable management platform.
  • Analytics is available to measure the impact of your content.
  • Useful for measuring social media effectiveness and generating leads.


Buffer – $0 to $10 per month

  • A versatile tool for social media management.
  • A good alternative for Hootsuite.
  • Schedules multiple social media platforms at once.
  • Measures social media performance and track key engagement metrics.
  • Identify trends, discover ideas and curate content.
  • Locate influencers across popular social channels.


Oktopost – Customised pricing

  • Social media management platform designed for B2B businesses.
  • Useful for measuring social media effectiveness and generating leads.
  • Streamline content sharing across all social media channels.
  • Analytics is available to measure the impact of your content.
  • Allows integration with CRM like Salesforce and HubSpot.

Social Animal – $49 to $499 per month

  • Conduct content research such as keyword and title analysis. It can be an effective tool for exploring new keywords.
  • Perfect Buzzsumo alternative.
  • Optimize your content creation and distribution.
  • Search for influencers and track mentions.
  • Reliable insights for content creation and research.

Content Studio – $49 to $299+ per month

  • Use Content Studio to discover, track, and share content.
  • Ideal for SMBs, Enterprises, Ecommerce Stores, Bloggers and Solopreneurs
  • Predict the virality of content.
  • Automate your content delivery.
  • Creates noise-free feeds on highly targeted custom topics.
  • Analytics are available for any webpage.
  • Secure brand authority and dominate influencer marketing.
  • Award-winning and highly rated marketing tool since 2019

Things to consider when choosing your social media tracking and content curation tool

When faced with an extensive range of options, choosing the right tool can be difficult. You’ll need to consider both the functionality and the price you’re willing to pay. Before making a decision, be clear on the objectives you’re trying to achieve. Is it content curation? Social media management? Or Influencer marketing? Answering these questions can help you determine the best tool for your business.

Sometimes you won’t know what’s right until you try out the tools yourself. Most of the social media and content management platforms offer free trials. Sign up to a few and take it for a test drive. When you first start out, the basic options may suffice. As your business grows, you can consider tools with more advanced functionalities.

Implementing and tracking your online marketing activities can be a complex process.

Social media marketing is part of the wider sales and marketing landscape. Emergination can help you accelerate your marketing with our Sales and Marketing Growth Workshops, sales coaching and advisory and helping to develop a sales and marketing plan.

The place to start is our free Marketing Diagnostic. In just 5 minutes, discover where you need to focus.