
Michael Watts Case Study: Transforming Vision into Action
Background Michael Watts engaged Emergination for business coaching in 2020 to help execute his vision for ToBe Advisory, centered around
Background Michael Watts engaged Emergination for business coaching in 2020 to help execute his vision for ToBe Advisory, centered around
Virtual Observer was founded in 2006 as a Joint Ventre between Curtin University’s research team of the Institute for Multi-Sensor
Business coaching and advisory. Development of one page strategic plan. Reposition, rename and rebrand. Get investor ready. Background Solo Accounts
Concept development, digital strategy and positioning. Brand development and management, project specification, design and site build, plus ongoing advisory services.
Emergination worked with Chess Moving in Perth for 24 years. During this time, Justin provided marketing advisory and other services
Developed digital rebrand, fast workflow, software integration and workflow management. Social media, SEO, Adwords. High return on investment, profitable and
Strategic review and planning, CRM implementation, customer database analysis and review, campaign management.
Rebranding and repositioning, ongoing marketing advice, communications planning and execution.