Are your email messages getting noticed? It is much harder now to stand out in emails and many businesses are seeing a drop in engagement rates. Worse still, emails get deleted without being opened.
The solution? Video.
Why should I use video in email?
Video content is popular right now. It’s becoming more important as a tool for building meaningful connections. When you create a video, you are putting a face to your message. The chance of getting a response is much greater compared to a generic text copy. Whether you are introducing yourself or pitching to prospects, sending a personal video makes a big difference. Leverage the power of video to help you stand out in crowded inboxes and have your message heard.
How to send video in emails
Embedding a video directly in the email is generally not the ideal way to send videos. Many email providers don’t support sending videos this way, and most videos are too large to attach. There is no guarantee your email will be received, or the video will play.
Instead, use the methods below.
1. Copy and paste your video link in the email
This is a simple method where you create your video and upload it to a hosting platform such as your website or YouTube. Once uploaded, copy and paste the video link into the body of your email and click send.
The main downside here is people are wary of clicking links in an email unless it’s from someone they know. If you don’t have an established rapport with the recipient, the chances of them clicking a link are low. Further, this is quite a time-consuming process to accomplish, and you need to ensure that any video is marked viewable by the link only rather than available to the public.
2. Create a clickable image linking to the video
A better way to encourage a response is to have a clickable image instead of a link. You can create this with a simple screenshot of your video. Try to make the image inviting by choosing a scene that includes your face. You can also add a play button graphic over the image to make it look like a playable video. Insert the image into your email copy and embed the video link to it so that it becomes clickable.
3. Use a platform like Bonjoro
When you send a video with Bonjoro, the recipient receives an email with your video thumbnail. Once clicked, they are taken to a landing page where they can watch the video. You can also customise the landing page with your own branding when you subscribe to a paid plan. A great thing about using Bonjoro is access to valuable analytics. You can track open rates, views, clicks, and replies right on the dashboard inside Bonjoro.
With the right tools, the whole process is easy and streamlined. I use Bonjoro and absolutely love it. Bonjoro makes creating, uploading, and sharing videos fast and simple. You can check out Bonjoro with a free 14-day trial.
How should I use video in emails?
Here are a few ways to use video in your emails:
• Introductory and welcome messages
• Personal greetings
• Lead conversion
• Reconnecting with inactive customers
• Pitches
• Follow-ups
• Handling customer complaints
• Personal response to customer enquiries
• Asking for referrals, feedback, and testimonials
Video allows you to present your story in a compelling way. They are engaging and easy to consume. Many people would prefer to watch a short video than read an article on a website. Start leveraging the power of video with Bonjoro. Test drive Bonjoro today by signing up for their free 14-day trial through my affiliate link below.
