GAICD, B Bus Marketing and Communications
Justin has sat in the seat you’re in. As a CEO twice over and VP Marketing at a tech company, he’s navigated the same growth challenges his clients face — and built $20M+ in business along the way. That experience is what makes Emergination’s coaching different: it’s not theory, it’s pattern recognition from the front line.
Before coaching business owners, Justin ran a software development company where he won and delivered contracts exceeding $20 million, including individual programs worth over $10 million. Earlier in his career he worked as an Account Director in advertising, shaping strategy for major brands including RACWA, ANZ and Bankwest — giving him a rare combination of commercial, creative and operational depth that few advisors can match.
That breadth shapes how Justin works with clients. He grasps complex business problems quickly, cuts through to what matters, and translates strategy into language that actually lands with teams. It’s what makes him an effective business coach, facilitator and speaker — and why clients describe working with him as the moment things finally became clear.
Justin brings the same rigour to governance that he brings to growth. A graduate of the AICD Company Directors Course, he has served as a director of four companies — three in non-executive roles — including a decade on the board of GolfWA.